Case Studies

Marketing Strategy

Tripled US user base in 12 months. Developed marketing strategy and plan for social communications app. Work included positioning and messaging, social media strategy, digital marketing strategy, radio, TV and online integrated marketing campaigns as well as PR, partner marketing, sponsorships and market research. Created customer retention programs as well.

Growth Marketing

Enabled reversal of sales downturn, and client was able to exceed unit sales and revenue objectives. Refocused Sales and Marketing strategies and processes.  Differentiated individual customers from enterprise customers with distinct marketing strategies, messaging, and online purchasing processes. Modified trial download process and customer acquisition processes.

Go to Market Plan

Developed Go to Market strategy and plan for digital wallet mobile app business.  Included branding, customer acquisition and retention recommendations. Analyzed target markets, product, pricing and distribution trends. Implemented plan working with Marketing and Product Management teams..